Custom Made Bumper Sticker

In our rapid-fire world, messages come at us from every direction and compete for our precious time. And if there is anything we want heard, it had better fit on a bumper sticker or in a five-second sound bite. So, as slogans like those above show, entire ethical systems are often squeezed into a few words. But it doesn't take too much thought to know we shouldn't stake important moral decisions on a bumper sticker. The problem is not that advice briefly given is necessarily wrong. It's that ideas have consequences, and there's a lot more to the ideas behind bumper sticker than the slogans themselves say. With never-failing clarity, Steve Wilkens unpacks the complicated ideas behind the bumper stickers. Here a reliable, insightful teacher lays out the basics of cultural relativism, emotivism, utilitarianism, situation ethics, deontology and the other moralities of the day, and suggests Christian evaluations of each.

The mass production of standardized goods was the source of America's economic strength for generations. But in today's turbulent business environment mass production no longer works; in fact, it has become a major cause of the nation's declining competitiveness. As Joseph Pine makes clear, the most innovative companies are rapidly embracing a new paradigm of management - mass customization - that allows them the freedom to create greater variety and individuality in their products and services at desirable prices. New ways of managing, together with new technology, enable savvy businesses to provide each customer with the attractive "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. Companies that have discovered and successfully implemented mass customization are swiftly outpacing their competitors in gaining new customers and achieving higher margins. Among the firms that are leading their industries to this new frontier are McGraw-Hill, which can deliver custom-made classroom textbooks in quantities under 100 copies; Motorola, which can manufacture any one of 29 million variations of pagers within twenty minutes after receipt of order; and TWA Getaway Vacations, which offers custom-designed tours at the same price that others charge for standardized group tour packages. Pine explains mass customization in its historical context. He reviews the history of production in America, demonstrates why mass production cannot work in industries experiencing upheaval, and outlines how new forms of competition have led to greater variety and customization. Based upon academic and field research, his work is a thoughtful analysis and commentaryon when and how managers in both service and manufacturing industries can make the crucial transition to mass customization.

Bumper sticker - A bumper sticker is an adhesive label or sticker with a message, meant to be attached to the bumper of an automobile for the purpose of being read by the driver or passengers in other vehicles. Most bumper stickers are about 3 inches by 12 inches and are often made of vinyl.

Bumper-sticker slogan - A bumper-sticker slogan is a pithy phrase that communicates an idea but is short enough to fit on a bumper sticker. Sometimes the term is used in a derogatory fashion to imply that someone's idea is simple-minded, ridgidly ideological, unnuanced, or simply wrong.

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